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Messenger is becoming an ever more popular customer service channel, while tools like Drift allow you to talk with your customers as they browse your website: If you get it right, it can be a source of customer insight.Įngaging with your customers in real-time has become more easily accessible thanks to new tools. Apply Intelligent Customer EngagementĪn optimized customer experience is valuable for revenue and retention. We’ll look at both qualitative and quantitative data, as well as at the tools and mindsets you need to equip to get started successfully. In this article, I’m going to outline 5 techniques you can implement to understand your customers better.
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Knowing your customers better than they do is key. Whether you’re trying to build (or optimize) the customer experience, create more engaging content or increase sales. Having a comprehensive understanding of your customers is key to achieving core business goals. The biggest barrier to even beginning is usually the lack of a deep understanding of the customer in the first place. It’s also one of the best ways of fostering customer loyalty.Īccording to Teradata, only 41% of marketing executives are using customer engagement data to inform their marketing strategy.ĭespite this, marketers and other organizational leaders alike are neglecting the customer before and after the sale. Optimizing the customer experience is a great way to get new customers.